Magento’s Fastest Frontend Just Went Free. Hyvä Theme is Open Source Now
14.11.2025
The Magento ecosystem just got a boost. Hyvä Theme is now free and open source, giving merchants and agencies full access to its powerful, performance-driven frontend.
Breaking News was announced at Meet Magento Netherlands 2025 - Hyvä Theme is now open source and free to use. It’s a huge step for one of the most important projects in modern Magento development. Since Hyvä’s first release in 2021, it’s become the go-to choice for building fast, clean, and future-proof storefronts, helping merchants not only reach Google Core Web Vitals benchmarks that were once almost impossible for traditional Magento frontends but also significantly improve real user experience. We’ve been working with Hyvä since its very beginning and as a Hyvä Silver Partner, we’ve delivered multiple production stores powered by it. We’ve seen firsthand how a switch to Hyvä can cut load times in half, reduce code bloat, and significantly improve conversion rates.
Starting November 2025, the Hyvä Theme package itself is now fully open source. That means no more license fees for using the base theme, anyone can download it, explore it, and build with it. However, the Hyvä UI Components Library, which includes the production-ready TailwindCSS + Alpine.js components for key Magento features (product lists, filters, minicart, checkout, etc.), is now sold separately for €250 per project.
Watch: The Official Hyvä Announcement
How to Get Hyvä Theme for Free
You can access the free Hyvä Theme by following these steps:
- Create an account at hyva.io.
- Accept the Hyvä Theme License agreement.
- Get access to the GitHub repository, where you can download the theme and start building right away.
You can have up to 5 free license keys in your account, or a joint 50 per Agency Partner group.
Why This Is a Big Deal for Magento
This announcement isn’t just about cost, it’s about accessibility, innovation, and the future of Magento itself.
Over the last few years, the eCommerce landscape has changed dramatically. Platforms like Shopify made it easier than ever to launch fast, modern storefronts with clean code and a better developer experience. Magento, meanwhile, has often been criticized for its heavy frontend stack KnockoutJS, RequireJS, XML layouts, and all the complexity that comes with them. There was a solution - go headless but it's a costly process and not every business need it.
Hyvä changed that story.
By rebuilding Magento’s frontend layer from scratch with TailwindCSS and Alpine.js, Hyvä delivered what many thought would be a good idea to implement but nobody did it on such level - a Magento frontend that’s fast and developer-friendly without the overhead. Merchants could finally enjoy Lighthouse scores in the 90s, better conversion rates, and shorter development cycles.
Now, by making the Hyvä Theme Open Source, the team has removed the final barrier: the license cost.
This is a powerful signal to the Magento ecosystem. It invites more developers, smaller agencies, and even merchants themselves to explore Hyvä without friction - to build, contribute, and push the platform forward. Yes, even merchants with minimal technical base are able now to deploy Magento with Hyva Theme in 15 minutes on DigitalOcean for free.
It also strengthens Magento’s position in the modern eCommerce landscape. While Shopify and other SaaS platforms continue to grow and innovate, Hyvä Theme gives Magento something unique: the freedom of open source combined with enterprise flexibility.