Hyvä growth, AI visibility, 60-day redesigns and Core Web Vitals on autopilot: our key takeaways from Meet Magento Netherlands 2026.
Meet Magento Netherlands 2026 showed a community moving fast on two fronts: Hyvä adoption and practical AI. We spent the day listening, learning and catching up with Magento folks. Here is what stood out for us at Eltrino.
Hyvä keeps growing, and giving back
8,266 webshops now run on Hyvä, built up in just six years. That is a clear signal: fast, lean Magento frontends are now the standard, not the exception.
The other headline was Hyvä POS, now available for free. For merchants with physical stores, that lowers the barrier to connecting online and offline sales on one platform.
Is your product page visible to AI?
In the Tech Track, Ievgenii Gryshkun opened with “Why Magento Stores Are Invisible to AI — and How to Fix It with Structured Data, LLM Feeds and Code.” His finding: a default Magento product page is largely invisible to AI assistants and AI search. Shoppers increasingly discover products through these tools, so that gap costs traffic.
The quickest first step is the Mage-OS SEO module. It gives AI systems the structured signals they need to understand and surface your products.
AI is changing how agencies deliver
In the Business Track, Niek Verkoelen (Vendic) and Leon D. (Shogun) presented “The End of the Slow Magento Redesign: AI, Hyvä and the New Economics of Custom Commerce.” They showed how Vendic now delivers redesigns like Shogun’s in 60 days. The speed came from AI built into the workflow, Hyvä and consolidated team roles.
For agencies, the lesson is not just to use AI tools. It is to rethink who does what, so fewer handoffs slow the project down.
AI tools that merchants can use today
The most encouraging part of the day: much of the AI on show is practical and ready to use.
- Smart search and recommendations. In “Van Lessen naar Innovatie,” Charissa Aarsen and Dick Vloedgraven showed how Tuinmeubelshop is building a future-proof platform with AI, Search & Discovery and AI shopping assistants. Search that understands what shoppers mean makes a real difference to conversion.
- An AI butler for Core Web Vitals. In “Core Web Vitals on autopilot: the lazy engineer’s guide to beating P90,” Karlijn Löwik and Peter Jaap Blaakmeer of RUMvision and Elgentos showed an assistant that improves CWV scores on autopilot, based on real user data.
- Mago. A free AI admin assistant for Magento 2 that helps store teams get everyday admin work done faster.
A community that runs together
The Magento community is like an amazing running club: people push each other, cheer each other on and keep going together.
Thank you to the organizers, speakers and everyone who stopped by for a chat. If any of these topics are on your roadmap, from Hyvä to AI search, we would love to talk. See you next year.