Drogerie Retail
The drogerie industry thrives on trust, convenience, and personalization. Eltrino helps beauty, health, and personal care retailers build high-performing eCommerce platforms that connect in-store experiences with digital channels — driving loyalty and long-term growth.
Evolving Customer Expectations
Today’s health and beauty customers expect much more than convenience. They seek personalized, trustworthy, and emotionally engaging experiences. They want products that reflect their lifestyle values, from wellness and sustainability to transparency and ingredient integrity.
According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated if brands don’t deliver. This expectation spans every touchpoint from AI-powered skincare recommendations to post-purchase communication and loyalty engagement.
Modern shoppers blend digital and physical channels seamlessly: they browse in-store but purchase online, rely on mobile apps for loyalty programs, and expect next-day delivery or local pickup. Returns, refills, and replenishment subscriptions have become essential parts of the experience, shaping long-term loyalty.
To meet these expectations, drogerie and beauty retailers must build connected digital ecosystems that unify data, automate operations, and enable personalization at scale. Success no longer depends on simply having an online store, it requires a flexible, composable platform that delivers consistent, human-centered experiences across every channel.
Most Valuable Trends in Drogerie Retail 2026
The drogerie, health & beauty, and personal care sectors are entering a new era where wellness, technology, and personalization converge. Global beauty and personal care sales grew by 7.2% in 2024 across 69 countries, and online channels are forecast to account for one-third of all beauty sales by 2030. (NielsenIQ, McKinsey)
Consumers now expect products and services that reflect their values - wellness, sustainability, transparency, and personalization, while still demanding speed, price efficiency, and seamless experiences across channels. The competition is accelerating as leading retailers like Sephora invest in AI-powered personalization, digital product passports, and MACH-based composable commerce architectures, blending in-store experiences with data-driven digital ecosystems. (NielsenIQ × Sephora 2025 Partnership)
Key Trends Shaping 2026
💆♀️ Wellness-Driven Beauty – Beauty is merging with wellbeing. Consumers seek holistic benefits — skincare, nutrition, and lifestyle alignment, turning drogerie stores into wellness hubs.
👃 Sensory & Emotional Experiences – From AR try-ons to immersive fragrance discovery, retailers enhance engagement through multisensory journeys that build emotional loyalty.
🧠 AI-Driven Personalization – Predictive analytics and real-time recommendations power smarter product matching and pricing.
🌱 Sustainability & Transparency – Ingredient traceability, eco-packaging, and refill systems move from trend to baseline expectation. Sephora’s digital product passports show where the industry is heading.
⚙️ Composable & Agile Architecture – Retailers increasingly shift to headless, API-driven commerce to adapt faster, launch new product lines instantly, and connect loyalty, content, and fulfillment systems without disruption.
Eltrino helps drogerie, health and beauty retailers turn digital trends into measurable growth
We build scalable Magento and Shopify architectures, integrate AI-driven personalization and loyalty systems, and connect ERP, PIM, and fulfillment into one seamless ecosystem.
Our work with EVA.ua, a Ukrainian drogerie chain with over 1,200 physical stores and more than 130,000 SKUs online, proves how composable commerce can transform online and omnichannel experiences from product discovery to delivery.
