Retail
For modern retailers, success means delivering a seamless experience across online and in-store channels. Eltrino helps retail brands scale with fast, reliable, and integrated eCommerce solutions that boost performance, streamline operations, and drive customer loyalty.
71%
of consumers expect personalized interactions
76%
of customers get frustrated if they receive personalization from brands
Evolving Customer Expectations
Today’s retail customers demand more than convenience, they expect every interaction to feel personal, consistent, and effortless.
According to McKinsey, 71% of consumers expect personalized interactions, and 76% get frustrated if brands don’t deliver. That expectation extends across every touchpoint from the first ad they see to post-purchase support.
Retailers can no longer rely on static websites or generic loyalty programs. Success now depends on creating genuinely personalized experiences built on trust, transparency, and connected data. Loyalty programs still play a key role, but engagement and activity are what drive retention.
Equally important are returns and fulfillment, both critical moments that shape customer satisfaction and lifetime value. Modern consumers expect smooth, predictable experiences whether they buy online, pick up in-store, or return via courier.
In this landscape, retail success isn’t about having a store and a website, it’s about building an integrated ecosystem that connects systems, streamlines operations, and delivers personalized journeys across every channel.
Most Valuable Trends in Retail 2026
Competition in retail is tougher than ever, and traditional methods of predicting consumer behavior are no longer enough. Retailers must get closer to their customers than ever before, building a 360-degree view through first-party data, AI-powered social listening, and behavioral insights gathered across online and in-store touchpoints.
Gathering insights, however, is only half the battle. The retailers leading in 2026 will be those that turn data into decisions by using predictive and prescriptive analytics to understand churn risk, forecast demand, and deliver truly personalized experiences at scale.
At the same time, consumers are more price-aware and deal-oriented, constantly comparing products across digital platforms. More than half of surveyed consumers across markets say that they look for deals on every purchase. To stay competitive, brands must strengthen their revenue-growth-management (RGM) engines, leveraging AI to optimize pricing, promotions, and assortment in real time. This enables more personalized offers, smarter promotional spending, and deeper retailer-brand collaboration through shared data and connected pricing models.
AI is also reshaping retail operations end-to-end:
🛍 Product discovery and recommendations — AI agents help customers find the right item instantly.
🤖 Conversational commerce — purchases happen directly in chat, voice, or messaging interfaces.
📦 Dynamic pricing and forecasting — predictive models balance inventory and demand.
💬 Customer service automation — intelligent agents resolve returns, refunds, and inquiries 24/7.
Companies that invest early in these technologies will benefit most by improving operational efficiency, conversion, and loyalty while setting the standard for what customers expect next.
At the same time, the speed of change in retail continues to accelerate. To compete, brands need the ability to launch new experiences, integrations, and optimizations faster than ever. This is why headless and composable architectures have become the foundation of modern retail eCommerce enabling agility, scalability, and experimentation without disrupting the customer experience.
The retailers who combine AI innovation with flexible, composable systems will be the ones defining the next era of commerce, where technology, data, and personalization converge to create seamless, adaptive shopping journeys.
How Eltrino Helps Retailers Stay Ahead
Eltrino helps retailers turn these trends into tangible results by building composable architectures and integrating AI-driven personalization, automation, analytics, etc. We enable brands to innovate faster, scale smarter, and deliver the connected experiences modern shoppers expect.
Content
Projects
Eva.ua
Eva.ua is the leading Ukrainian drogerie retail chain, with 1,100 offline stores, over 130,000 SKUs available online, and an impressive influx of 40,000 orders during Black Friday in 2024. Eva.ua began its eCommerce journey using a monolithic Magento system and later transitioned to a Headless PWA solution, incorporating rich custom features, marketplace capabilities, and omnichannel functionality. It’s a great example of when a business truly needs to go headless and how it can utilize its full capacity
Varus
When Varus, one of Ukraine’s leading grocery chains, set out to modernize their eCommerce, they needed more than just a facelift they needed flexibility, speed, and scale. By going headless with Magento + Vue Storefront, we delivered a custom PWA with deep system integrations and Dark Store support. The result? 800% growth in orders and a future-proof platform built for rapid innovation.
Comfy
COMFY, a top omnichannel electronics retailer in Ukraine, needed to modernize a heavily customized Magento platform that had become difficult to maintain and scale. We stepped in to refactor the architecture, implement microservices, and deliver a redesigned, high-performance frontend. The result: faster feature delivery, smoother integrations, and a Magento store built for long-term growth, exactly what fast-moving retailers need today.