Comfy
We helped Comfy, Ukraine’s top omnichannel electronics retailer, modernize its Magento platform with custom frontend development, microservices, and performance optimization, enabling faster innovation and long-term scalability.
Mar 2019 - 2022
COMFY, a top omnichannel electronics retailer in Ukraine, needed to modernize a heavily customized Magento platform that had become difficult to maintain and scale. We stepped in to refactor the architecture, implement microservices, and deliver a redesigned, high-performance frontend. The result: faster feature delivery, smoother integrations, and a Magento store built for long-term growth, exactly what fast-moving retailers need today.
About the project
COMFY is Ukraine’s leading omnichannel retailer of household appliances and electronics. With a nationwide network of 102 modern stores, a Magento-based eCommerce platform, and a digital ecosystem that includes mobile apps, a loyalty program, in-house delivery, and social channels, COMFY confidently holds its position among the Top 5 online retailers in Ukraine.
The company serves 10+ million clients, offers 10,000+ product titles, including exclusive models and reached US$106.9M in global net sales in 2024. COMFY is also recognized for innovation and transparency, being the only retailer in its segment audited by Deloitte and awarded multiple years in a row as #1 electronics retailer in Ukraine by the RAU Awards.
Challenge
Over the years, Comfy’s Magento platform has undergone numerous customizations implemented by different teams without centralized documentation or a unified architectural approach. As a result, introducing new features has become increasingly difficult and time-consuming.
Conflicts between legacy code, duplicated logic, and inconsistent patterns made even minor updates risky. In addition, integrating new third-party systems required deep coordination and a lot of custom development, slowing innovation and increasing technical debt.
What we’ve done
To address these challenges, we focused on decoupling and optimization—evolving the platform without disrupting its operations:
- 🔧 Decoupled selected processes by turning them into microservices, offloading non-critical or repetitive backend operations
- 🔌 Made it easier to integrate new third-party services and scale the platform without risking conflicts with legacy code
- 🚀 This architectural shift turned parts of the monolith into a more modular, scalable system, allowing Comfy to launch new features faster and with less risk.
- 🎨 Alongside the backend improvements, we delivered a new redesigned homepage, product and category pages, filters, etc and implemented adaptive UI improvements.
- 🧪 Full-cycle QA and testing ensured smooth deployments.
This approach significantly improved development speed, reduced conflict risk, and gave Comfy a more maintainable, scalable foundation for long-term innovation.
Results
- ⚡ Faster page rendering and smoother UX
- 🧱 More stable, modular architecture, reducing conflicts and bugs
- 🔗 Easier integration with third-party systems (logistics, personalization, analytics)
- ⏱️ Faster time-to-market for new features
- 📈 Enhanced maintainability and reduced development costs
Summary
Our collaboration with COMFY, Ukraine’s leading omnichannel electronics retailer, demonstrates how Magento can be successfully adapted for high-demand, enterprise-level digital commerce. Since 2019, we’ve helped Comfy evolve their platform by optimizing performance, modernizing the frontend, and refactoring legacy customizations into a more modular architecture.
One of the most impactful transformations was the introduction of microservices, decoupling selected backend processes and offloading high-traffic operations. This approach not only improved performance but also made it significantly easier to connect new systems, roll out features faster, and scale development efforts.
This microservice architecture offers greater agility, stability, and long-term maintainability for a fast-moving company like Comfy, with 10+ million customers and a complex omnichannel infrastructure. It allows different teams to work in parallel, reduces codebase conflicts, and supports continuous innovation across channels.
Our deep Magento expertise helped transform Comfy’s store into a future-ready, flexible platform capable of adapting to evolving customer expectations and business goals.