Shopify Development
Custom Stores, Headless Builds, and App Development by a Shopify Partner
Shopify powers over 4.8 million businesses worldwide and is among the fastest-growing eCommerce platforms. Millions of businesses trust Shopify for its user-friendly interface, scalability, high web performance out of the box, and strong app ecosystem.
Whether youâre launching your first store or optimizing an existing one, Shopify provides the flexibility to grow quickly without being hindered by infrastructure.
As a Shopify Partner with extensive technical expertise, Eltrino helps merchants maximize their use of the platform. We specialize in creating high-performing storefronts, custom apps, seamless migrations, and headless storefronts built with React or Hydrogen. Get an estimate
Why to choose Shopify
Having developed web stores on Magento for 14 years, we have always recommended the platform to our clients. However, 7 years ago, we expanded our focus to include Shopify projects, and the platform has changed dramatically since then. What started as a solution for small businesses has evolved into a viable option for medium and even large enterprises. Now, Shopify Plus meets more business requirements of the Enterprise-level companies. Millions of merchants of every size have collectively made over $1,000,000,000,000 in sales on Shopify.
There is no single platform that fits everyone. Most platforms now offer a solid base of features. Therefore, let's focus on what makes Shopify stand out.
đ Launch Fast with Minimal Overhead
Shopify handles hosting, updates, and securityâso you can go live in days, not weeks, without worrying about infrastructure.
đ Expand Globally, Effortlessly
Sell in multiple currencies and languages. Shopify simplifies international growth with Shopify Markets and support for multi-store setups.
đ Unified Multi-Channel Commerce
Sell across your website, social platforms, marketplaces, and retail POSâall from one dashboard, with synced inventory and orders.
⥠Built for Performance & Scale
Shopifyâs SaaS backbone ensures speed and reliabilityâeven during high-traffic sales eventsâwithout the maintenance burden.
đ§ Shopify Magic (AI Tools)
Use built-in AI tools to automate content creation, product descriptions, email subject lines, and data insights.
𧩠Massive App Ecosystem
With 8,000+ apps, you can extend your storeâs functionality instantlyâfrom marketing and analytics to subscriptions and shipping.
đ Actionable Analytics & Conversion Tools
Track behavior, optimize funnels, and run A/B tests with built-in analytics and marketing features.
âïž Always Evolving with Innovation
From composable storefronts to AI-driven automation, Shopify keeps you at the forefront of eCommerce. New features roll out regularly, and you won't have to deal with complex upgrades.
Our Shopify Services
Whether you're launching a new store, enhancing functionality, or going headless, we provide full-cycle Shopify development tailored to your business goals. As a Shopify Partner, we are committed to developing high-performing Shopify stores and apps.
đȘ Shopify Store Development
We build reliable, high-performing Shopify stores from scratch or optimize existing ones:
- Set up a new Shopify store with your products, structure, and branding
- Add custom functionality to fit your specific business model
- Ensure SEO-friendly structure and performance best practices
đš Shopify Theme Development and Customization
Bring your brand to life with a fully custom Shopify theme:
- Develop a unique storefront based on your Figma or design files
- Build on Online Store 2.0 and Dawn theme standards
- Optimize for speed, mobile, and conversion from day one
đ Third-Party System Integrations
Enhance your business management by connecting your Shopify platform with CRM, ERP, or other systems.
- Payment gateways, shipping providers, ERP, PIM, CRM, analytics
- API-based or middleware integrations, including custom solutions
- Sync operations for seamless backend workflows
đŠ Shopify Product Import
- Efficiently migrate your product catalog into Shopify
- Map attributes, images, variants, categories, and metafields
- Support for bulk imports, multilingual data, and SEO-safe formatting
⥠Shopify Performance Optimization
- Analyze and improve store speed, Core Web Vitals, and Lighthouse scores
- Optimize theme, assets, and app usage to reduce load time
- Clean up unused code and improve mobile UX for better conversion rates
𧩠Shopify Custom App Development
Need features that Shopify or existing apps canât offer?
- We build private or public apps to match your workflows
- Extend admin features, frontend UX, or connect to external systems
Our Nova Poshta Service app is trusted by dozens of Shopify stores
đ Platform Migration to Shopify
Switching platforms? Weâll make it seamless:
- Migrate from Magento or other platforms
- Preserve product data, customer records, SEO URLs, and more
- Recreate or rethink UX and features in Shopifyâs ecosystem
âïž Headless Shopify Development
For ultimate control and performance:
- Build fast, custom storefronts using React, Next.js, or Shopify Hydrogen
- Implementation of complex UX, PWA, or multi-channel experiences
Shopify Development Process
A successful Shopify project goes far beyond themes and plugins.
From storefront UX to backend integrations, Shopify development has a lot of moving parts. Our process ensures every stepâfrom discovery to deploymentâis handled with technical precision and business awareness.
Why choose Eltrino to develop your Shopify web store
Building a Shopify store isnât just about launching quicklyâitâs about launching smart. At Eltrino, we combine deep eCommerce experience with strong technical skills to deliver Shopify solutions that are fast, scalable, and tailored to your business.
Why clients choose Eltrino for Shopify development:
đ§ Experienced eCommerce Team
With over 14 years in eCommerce and experience in complex Magento projects for Fortune 500 clients, we have 7 years of experience with Shopify and understand what it takes to build robust, flexible online stores that convert.
âïž Technical Excellence, Not Just Templates
We go far beyond drag-and-drop, offering custom theme development, API integrations, and even headless builds with React or Shopify Hydrogen.
đ Full-Cycle Shopify Services
From product imports and migration to custom apps and storefront optimization, we cover everything your store might need to grow and evolve.
𧩠Trusted App Developers
We built and maintain the Nova Poshta Service app, used by dozens of merchants to automate shipping in Ukraine. đ Official Shopify Partner
Recognized by Shopify for our development quality and platform expertise. We stay current with the ecosystem, APIs, and best practices.
đ€ Long-Term Partnership Approach
Weâre not just here to launch your store, weâre here to help you evolve it. Our team offers ongoing support, optimization, and feature development as your business grows.
FAQ
A: Shopify is a hosted SaaS platform, which means it offers convenience, speed, and security, but with limited backend control compared to open-source platforms like Magento or Adobe Commerce.
Shopify simplifies operations and lowers maintenance but trades off deep control. Magento and Adobe Commerce give you full ownership of the stack and data. It's ideal for highly customized or compliance-critical projects.
Here are key Shopify limitations to consider:
- Less control over the backend. You canât modify the core logic or database directly. Custom functionality is added via apps or APIs, which may not suit very complex workflows.
- Limited checkout customization â checkout control is only available on Shopify Plus via Checkout Extensibility, whereas Magento offers full flexibility out of the box. And even in Shopify Plus you don't have full control over Checkout, there are still some limited areas.
- App dependency. Features often require third-party apps, which can increase technical debt, performance overhead, or recurring costs. You also depend on third-party app provider.
- Data ownership. With Shopify, you donât host your own infrastructure, and some data access is abstracted through APIs. For companies that require full control and direct access to all data (e.g., for advanced BI, machine learning, or compliance), Magento or Adobe Commerce is often a better fit.
- Cost Structure. While Shopify has a straightforward pricing model, Magento can incur higher costs due to hosting, development, and maintenance, especially for custom solutions. However, for larger businesses, Magento may offer better long-term value despite the initial investment.
- Payment Gateways. Shopify has its own payment gateway (Shopify Payments) and may charge additional fees for using third-party gateways. Magento allows for more flexibility in choosing payment gateways without additional fees, but it requires more setup.
A: Yes, Shopify can handle large catalogs, including tens of thousands of SKUs. However, for very large or complex catalogs, careful planning is needed around product organization, filters, search, and performance. Also it depends on the Shopify plan, there are limitations. For instance, if you are on Basic Shopify plan:
- Variant Limit. Each product can have up to 100 variants, and you can create a maximum of 3 options per product (like size, color, etc.). If you need more than this, you may need to use a third-party app from the Shopify App Store or customize your theme code.
- Daily Rate Limit. If you have 50,000 or more variants, you will be subject to a daily rate limit for uploading variants via an app or CSV file import. You can add up to 1,000 new variants in a day before reaching this limit.
Eltrino helps optimize large catalogs for both speed and usabilityâwhether using Online Store 2.0 or a headless setup.
A: Shopify has native B2B support via Shopify Plusâincluding company accounts, customer-specific pricing, and purchase order workflows. For additional needs (like credit limits, custom quotes, or buyer roles), we can extend the platform with private apps or custom integrations. For more advanced B2B models, Magento may still be a stronger fit.
A: Yes, Shopify supports both multi-currency and multi-language setups, but there are specific requirements based on your plan and location:
Multi-Currency
Shopify Payments: To sell in multiple currencies, you need to use Shopify Payments. This allows customers to view prices, pay, and receive refunds in their local currency.
Activation: You can activate international sales tools to offer a localized experience to your customers. This includes displaying prices in their local currency.
Limitations: Note that local currencies cannot be used with Shopify POS; it only supports your store's default currency.
Multi-Language
Plan Requirement: As a Basic plan user, you can sell in multiple languages, but you can only create separate URLs for your translated content if you upgrade to a higher plan.
Translation Options: You can translate your store's content using the Translate & Adapt app, CSV files, or compatible third-party apps.
Summary
Multi-Currency: Supported with Shopify Payments.
Multi-Language: Available, but with limitations on the Basic plan.
For more details, you can check the Shopify Help Center for pricing in local currencies and localization and translation.
A: Shopify takes the security and compliance of sensitive customer data very seriously. Here are some key points regarding how Shopify handles this:
Security Measures: Shopify implements robust security measures, including encryption, firewalls, and regular security audits to protect personal data. This helps ensure that customer information is kept safe and secure.
Compliance with Privacy Laws: Shopify is designed to comply with global privacy and data protection laws, which is crucial for merchants operating in the EU. This includes adherence to the General Data Protection Regulation (GDPR), which governs how personal data should be handled in the EU.
Data Processing Addendum (DPA): Shopify's updated DPA addresses international data transfers and ensures compliance with various data privacy laws, providing a secure framework for merchants.
Transparency and Control: Shopify allows merchants to offer transparency to their customers regarding how their data is collected, used, and protected.
Out-of-the-box checkout customization is limited on standard Shopify plans. Full control over checkout logic, discounts, validations, and field customization is available only on Shopify Plus. For advanced custom workflows (e.g., delivery slot selection, extra form steps), we can build custom apps or use headless architecture.
A: Absolutely. Shopify offers robust REST and GraphQL APIs, which we use to build stable, bidirectional integrations with ERP, PIM, WMS, CRM, or marketing tools. Whether you're using middleware (like Zapier, Celigo) or a direct connection, we ensure data flows smoothly and securely.
A: Shopify supports multi-location inventory management out of the box. You can assign stock to different warehouses, sync availability, and fulfill orders by location. For advanced routing rules, third-party fulfillment, or logic based on delivery zones or product types, we customize workflows using apps or automation scripts. To manage multiple warehouses or fulfillment workflows on Shopify, especially on the Basic plan, you can utilize the following options:
Set Up Multiple Locations: You can create multiple locations in your Shopify admin to manage inventory across different warehouses or stores. This allows you to fulfill orders from the nearest location, improving shipping times and efficiency.
Example: If you have a warehouse in Amsterdam and a retail store in Rotterdam, you can set both as locations in your Shopify admin. When an order is placed, Shopify can automatically fulfill it from the closest location that has the product in stock.
Order Routing: You can set up order routing rules to prioritize which location should fulfill orders first. This is particularly useful if you have a third-party logistics provider or a primary warehouse.
Example: You can configure your settings so that orders are fulfilled from your Amsterdam warehouse first, and if that location is out of stock, then the order can be fulfilled from your Rotterdam store.
Inventory Management: Use Shopify's inventory management tools to track stock levels at each location. You can adjust inventory quantities and ensure that products are stocked appropriately across all locations.
Example: If you notice that your Amsterdam warehouse is running low on a popular item, you can increase the stock levels or transfer inventory from your Rotterdam store to meet demand.
A: Yes. Shopify Plus unlocks access to Checkout Extensibility, B2B features, API rate increases, Shopify Scripts, and more. If your project requires advanced pricing, logic, or integrations, Plus is often necessary.
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Tell us about your project and weâll help you find the best Shopify solution