Magento B2B Development
From B2B storefronts to Gartner-recognized procurement platforms on Magento
Eltrino builds custom B2B eCommerce stores on Magento Open Source and Adobe Commerce, from company accounts and quote workflows to ERP integration and Hyvä-powered frontends. We've delivered everything from wholesale ordering portals to BuyerQuest (now VARIS), an eProcurement marketplace trusted by McDonald's, GE, and Saudi Aramco. As an Adobe Commerce Solutions Partner and Hyvä Silver Partner with 15 years of Magento experience, we bring both B2B depth and frontend performance to every project.
Why Magento Is the Right Platform for B2B eCommerce
Most eCommerce platforms were designed for B2C first, with B2B features bolted on as an afterthought. Magento is different. Adobe Commerce comes with a native B2B module that supports the workflows B2B buyers actually need: company accounts with role-based permissions, shared and customer-specific catalogs, quote negotiation, requisition lists, purchase orders with multi-level approval chains, and restricted payment and shipping methods per account.
For businesses that don't need the full Adobe Commerce license, Magento Open Source combined with well-chosen extensions can cover many B2B scenarios — from customer-specific pricing and quick reorder to tiered discounts and basic company account management. The decision between Open Source and Commerce depends on how complex your approval workflows are, whether you need native shared catalogs, and how many ERP touchpoints your business runs.
Either way, Magento gives you something most B2B platforms can't: full control over your code, your data, and your roadmap.
Adobe Commerce vs Magento Open Source for B2B
Not every B2B store requires an Adobe Commerce license. Here's a practical breakdown of where the line falls:
| Feature | Magento Open Source | Adobe Commerce |
|---|---|---|
| Customer-specific pricing | Via extensions | Native |
| Company accounts & hierarchies | Via extensions (limited) | Native, multi-level |
| Shared catalogs | Not available | Native |
| Quote management & negotiation | Via extensions | Native |
| Requisition lists | Via extensions | Native |
| Purchase orders with approval workflows | Not available | Native |
| Payment/shipping restrictions per company | Via extensions | Native |
| B2B & B2C on one instance | Manual setup | Native dual-storefront support |
When Open Source is enough: You sell to a limited number of business accounts, pricing logic is straightforward (tiered or customer-group-based), and approval workflows are handled outside the platform.
When you need Commerce: You serve hundreds of business accounts with unique catalogs and pricing, buyers need multi-level purchase order approvals, and your sales team negotiates quotes through the platform.
But Magento's flexibility goes further than standard B2B. The platform is powerful enough to serve as the foundation for a full eProcurement system — not just a storefront but a procurement marketplace with custom workflows, vendor management, and complex approval chains. We know this firsthand: we helped build BuyerQuest (now VARIS), which scaled into a top-rated solution in Gartner's Magic Quadrant for Procure-to-Pay. The question isn't whether Magento can handle it — the question is cost. For standard B2B needs, Adobe Commerce with its native B2B module is the most efficient path. For highly custom procurement platforms, building on Magento Open Source with custom development may give you more control and a lower total cost of ownership. The right choice depends on how far your requirements stretch beyond what the native B2B module provides.
For a deeper comparison of the two editions, see our guide to Magento vs Adobe Commerce.
Our Magento B2B Development Services
B2B Store Setup and Configuration
We configure Magento's B2B module to match how your business actually sells, not how the default installation assumes you sell. This includes setting up company account structures, defining buyer roles and permissions, configuring catalog visibility per customer group, and establishing payment and shipping rules per account.
For businesses migrating from manual processes (phone, email, spreadsheets), we build self-service ordering portals that let buyers place orders, reorder from history, and manage their accounts without calling your sales team for every transaction.
Custom B2B Module Development
Out-of-the-box B2B features cover standard scenarios, but real B2B commerce is rarely standard. We build custom modules for:
- Contract pricing logic — complex pricing rules that go beyond tiered discounts, including volume-based contracts, time-limited agreements, and customer-specific product bundles
- Advanced quote workflows — multi-round negotiation with automatic margin calculations, approval routing, and quote-to-order conversion
- Custom requisition and quick order tools — bulk CSV upload, SKU-based rapid ordering, and "copy previous order" functionality that B2B buyers expect
- Role-based buyer portals — different dashboards and permissions for procurement managers, approvers, and regular buyers within the same company account
B2B UX/UI Design
B2B buyers are professional purchasers. They don't browse — they search, filter, compare, and reorder. We design B2B storefronts around these patterns:
- Faceted search optimized for large catalogs with technical specifications
- Quick reorder interfaces that show past purchases and frequently ordered items
- Role-based dashboards with relevant information for each user type (buyer, approver, account admin)
- Mobile-optimized layouts for field sales and warehouse teams
B2B Performance with Hyvä Theme
B2B buyers work across a range of conditions — slow office networks, shared terminals, mobile devices in warehouses and on job sites. A heavy, slow-loading storefront isn't just an inconvenience. It directly reduces order frequency and pushes buyers back to phone and email.
As a Hyvä Silver Partner, we build B2B stores on the Hyvä theme - a modern Magento frontend that replaces the legacy Luma architecture with clean, lightweight code. The performance difference is significant: in our own benchmark testing, Hyvä reduced average page size from 0.9 MB to 0.15 MB and cut load times from 6.1 seconds to 1.6 seconds.
For a B2B store with large catalogs, complex product configurators, and layered navigation, this performance gain translates directly into higher order completion rates and fewer abandoned carts — especially for buyers who don't have the luxury of fast broadband.
Hyvä is fully compatible with Adobe Commerce's B2B module, including company accounts, shared catalogs, and quote management. We've built Hyvä-powered B2B storefronts that integrate with ERP systems, support customer-specific pricing, and handle multi-warehouse inventory, without sacrificing the sub-2-second page loads that keep buyers coming back.
Learn more about our Hyvä theme development capabilities and explore the Hyvä technology in detail.
ERP, CRM, and PIM Integration for B2B
B2B eCommerce doesn't exist in isolation. Your Magento store needs to exchange data with your ERP (for pricing, inventory, and order fulfillment), your CRM (for customer management and sales tracking), and your PIM (for product data and specifications).
We build bidirectional integrations that keep your systems in sync:
- ERP integration — real-time inventory and pricing sync, automated order routing, customer-specific price list management. We work with SAP, Microsoft Dynamics 365, Exact, AFAS, and custom ERP systems. Read our detailed Magento ERP integration guide.
- CRM integration — sales pipeline visibility, account-level order history, and lead tracking across online and offline channels
- PIM integration — centralized product data management for large catalogs with technical specifications, multi-language descriptions, and digital assets
For B2B stores, integration quality directly affects order accuracy and fulfillment speed. A poorly built ERP connection can cause pricing mismatches, inventory discrepancies, and delayed shipments — problems that are expensive to fix and damaging to business relationships.
Learn more about our full range of third-party system integrations.
Migration to Magento B2B
Whether you're migrating from Magento 1, upgrading from a basic Magento 2 B2C setup to a full B2B configuration, or moving from another platform entirely, we handle the transition with a focus on data integrity and business continuity.
Migration scope typically includes product catalog and customer data transfer, order history preservation, URL structure and SEO equity mapping, ERP and CRM reconnection, and team training on the new B2B features.
Key Magento B2B Features We Implement
Company accounts and hierarchies — create organizational structures that mirror how your customers actually operate, with parent companies, divisions, and individual buyer accounts. Each level can have its own permissions, spending limits, and approval rules.
Shared and custom catalogs — control which products each customer or customer group can see and purchase. Set unique pricing per account, per catalog, or per product — without duplicating your entire product database.
Quote management and negotiation — let buyers request quotes directly from the storefront. Your sales team can review, adjust pricing, add comments, and send counteroffers — all within Magento. When the buyer accepts, the quote converts to an order automatically.
Requisition lists and quick order — B2B buyers reorder the same products regularly. Requisition lists let them save frequently ordered items. Quick order lets them enter SKUs and quantities directly, bypassing catalog browsing entirely.
Purchase orders with approval workflows — configure multi-level approval chains based on order value, buyer role, or product category. Purchase orders route automatically to the right approver, with email notifications and dashboard visibility at each step.
Restricted payment and shipping methods — assign specific payment terms (net 30, net 60, purchase order) and shipping options per company account. A wholesaler with trade credit sees different checkout options than a new account paying by card.
How Much Does a Magento B2B Store Cost?
There's no fixed price for a Magento B2B build — the cost depends on catalog size, integration complexity, the number of custom workflows, and whether you're building on Open Source or Adobe Commerce. But we can give you realistic ranges based on our project experience:
Discovery and strategy phase: €5,000–€15,000. This covers requirements analysis, technical architecture, integration mapping, and project planning. For complex B2B scenarios with multiple ERP systems, this phase is critical — skipping it is the most expensive mistake we see.
MVP B2B store (Open Source + extensions): €30,000–€60,000. A functional B2B storefront with customer-specific pricing, basic company accounts, and a single ERP integration. Suitable for businesses with straightforward B2B needs and fewer than 50 active accounts.
Full B2B platform (Adobe Commerce): €60,000–€150,000+. A complete B2B solution with shared catalogs, quote management, multi-level approval workflows, multiple system integrations, and a custom Hyvä frontend. Suitable for manufacturers, distributors, and wholesalers with hundreds of business accounts and complex pricing.
Adobe Commerce licensing is a separate cost from development — license fees vary based on your annual gross merchandise value. Magento Open Source is free.
Ongoing costs include hosting (€200–€1,000/month depending on traffic and infrastructure), maintenance and support, and periodic updates.
For a broader view on Magento project costs beyond B2B, see our detailed breakdown of the true cost of a Magento / Adobe Commerce web store.
B2B Projects We've Delivered
Engels Group
Engels Group is a 70-year-old Dutch family business with €40M annual turnover, specializing in sustainable logistic solutions. As they expanded into the UK market, they needed a modern platform to support both B2B and B2C sales. We delivered a new Hyvä-powered frontend, a cohesive design system, and enhanced B2B functionality on Magento — combining wholesale ordering workflows with a consumer-facing storefront on a single platform.
Technologies: Magento, Hyvä Theme, B2B + B2C dual storefront
Eastwood
Eastwood, a trusted name in automotive restoration, has been our client since 2011. Over more than a decade of partnership, we've built and evolved their Magento platform — from ERP integrations to custom B2B and B2C features, performance optimization, and ongoing support. The result is a scalable, high-performing eCommerce solution that handles both professional (B2B) and consumer (B2C) sales channels.
Technologies: Magento, ERP Integration, B2B + B2C
BuyerQuest (now VARIS)
BuyerQuest set out to build a consumer-like procurement experience for enterprise B2B. Trusted by global leaders like McDonald's, GE, and Saudi Aramco, the platform was built on Magento Enterprise and scaled into a top-rated solution in Gartner's Magic Quadrant for Procure-to-Pay. Since 2012, we've been a long-term development partner, supporting its evolution into a modern procurement marketplace.
Technologies: Magento Enterprise, B2B Procurement
Southco
Southco is a global manufacturer serving 100,000+ customers across 83 countries, with 17 manufacturing sites in 9 countries. They needed more than a product catalog — they needed a scalable Magento 2 solution built for multi-store, multi-warehouse, and ERP-driven commerce. We delivered a platform with custom integrations, localized storefronts, and ongoing support — engineered for global B2B and manufacturing scale.
Technologies: Magento 2, Multi-store, Multi-warehouse, ERP Integration
Magento B2B Agency with Adobe Commerce and Hyvä Expertise
15 years of Magento experience — we've been building Magento stores since 2011. Our B2B project experience spans manufacturers (Southco), procurement platforms (BuyerQuest/VARIS), wholesalers (Engels Group), and automotive (Eastwood).
Hyvä Silver Partner — one of a select number of agencies worldwide certified for Hyvä theme development. Your B2B store gets enterprise functionality and modern frontend performance — a combination most agencies can't deliver.
ERP integration expertise — B2B stores live or die by their integrations. We have dedicated experience connecting Magento to SAP, Microsoft Dynamics, Exact, and custom ERP systems — including the complex bidirectional sync that B2B pricing and inventory require.
US, Europe, and Benelux presence — we operate from Kyiv (Ukraine), Amsterdam (Netherlands), and Las Vegas (US), serving clients across time zones in English, Dutch, and Ukrainian.
B2B + Hyvä frontend — We deliver both. Your B2B buyers get the workflows they need and the performance they deserve.
Issues with Your B2B Store?
Slow performance, pricing mismatches, integration failures — and no clarity on whether the problem sits in Magento, your ERP, or third-party extensions? A code audit isolates the root cause across your codebase, integration layer, and module stack, and delivers a prioritized fix plan.
FAQ
A Magento B2B project typically ranges from €30,000 for an MVP on Open Source to €150,000+ for a full Adobe Commerce build with custom workflows and multiple ERP integrations. Cost depends on catalog size, number of integrations, and the complexity of your pricing and approval workflows. Adobe Commerce licensing is an additional cost based on your annual revenue.
Magento B2C serves individual consumers with standard pricing and simple checkout. Magento B2B is built for business buyers — it adds company accounts with role-based permissions, customer-specific pricing, shared catalogs, quote negotiation, requisition lists, and purchase order workflows with multi-level approvals. Many businesses run both B2B and B2C on a single Magento instance.
Yes, but with limitations or need of custom development. Open Source handles customer-group pricing, tiered discounts, and basic buyer accounts well through extensions. However, features like shared catalogs, native quote management, and purchase order approval workflows are only available in Adobe Commerce. Or in you need custom development to implement those features in Magento Open Source. If your B2B operations are relatively simple (fewer accounts, straightforward pricing), Open Source with extensions may be sufficient.
A typical Magento B2B project takes 3 to 6 months from discovery to launch. Complex builds with multiple ERP integrations, custom approval workflows, and multi-store setups can take 6 to 9 months. The discovery phase alone typically takes 2 to 4 weeks.
Yes. Magento integrates with most enterprise ERP systems, including SAP, Microsoft Dynamics 365, Exact, AFAS, Oracle, and custom-built ERPs. Integration covers real-time inventory sync, customer-specific pricing, order routing, and fulfillment updates. We build bidirectional integrations that keep both systems as a single source of truth for the data they own.
Hyvä is a modern frontend theme for Magento that replaces the legacy Luma architecture. It reduces page size by over 80% and cuts load times significantly — from 6.1 seconds to 1.6 seconds in our benchmarks. For B2B stores with large catalogs and complex navigation, Hyvä delivers faster product search, quicker checkout, and a better experience for buyers on slower networks or mobile devices.
Yes. Hyvä is fully compatible with Adobe Commerce's native B2B module, including company accounts, shared catalogs, quote management, requisition lists, and purchase order workflows. The Hyvä theme replaces only the frontend layer — all backend B2B logic remains untouched. Several agencies in the Magento ecosystem already offer dedicated Hyvä B2B solutions with 35+ B2B-specific frontend features built on the Hyvä architecture.
For most B2B stores, the standard Hyvä Theme (which is now free and open source) combined with Hyvä UI Components (€250 one-time) is sufficient. Hyvä Commerce (€3,000/year) adds pre-built UI modules for complex storefront features, which can accelerate development for larger B2B builds. Hyvä Enterprise (€2,500/year) is designed for multi-store, multi-brand setups — relevant if you run multiple B2B storefronts or a combined B2B/B2C operation across regions. The choice depends on your project scope and how much custom frontend work you want to avoid. We help you evaluate which tier fits your B2B requirements and budget.
Yes. We handle migrations from Magento 1, WooCommerce, Shopify, Prestashop and custom platforms to Magento 2 or Adobe Commerce. The process includes product and customer data migration, order history preservation, SEO equity mapping (URL redirects, metadata), ERP reconnection, and team training.
This is one of the most common problems we see in B2B stores — performance issues or data mismatches that could originate from any layer of the stack. A Magento code audit isolates the root cause by examining your Magento codebase, integration layer, and third-party modules independently. This is especially important for B2B stores where ERP pricing sync, inventory accuracy, and order routing all depend on clean integrations.
Yes — Magento's flexibility extends well beyond standard B2B storefronts. We built BuyerQuest (now VARIS), a full procurement marketplace trusted by McDonald's, GE, and Saudi Aramco, on Magento Enterprise. It scaled into a top-rated solution in Gartner's Magic Quadrant for Procure-to-Pay. The platform is powerful enough for custom procurement workflows, vendor management, and complex approval chains. The question is cost: for standard B2B needs, Adobe Commerce with its native B2B module is the most efficient path. For a custom procurement platform, building on Magento Open Source with dedicated development gives you more control but requires a larger investment.