Shopify Migration
From Magento, WooCommerce, or any other platform. We move your store to Shopify without losing data, SEO equity, or sleep
We migrate from any major eCommerce platform to Shopify. Magento migrations are our deepest area of expertise, we've built on Magento since v1 and we know what's at stake when you leave it. But the process applies equally to other platforms.
Platforms we migrate from
Magento 1 and Magento 2 migrations are the most technically involved. A Magento store typically carries years of custom modules, configured tax and shipping rules, ERP integrations, and URL structures built up over time. All of that needs to be accounted for — not assumed away. Read the full guide to Magento to Shopify migration if you want to go deeper on what this involves.
WooCommerce migrations are generally more straightforward. The WordPress ecosystem tends to have less bespoke backend logic, and the product data structures map more cleanly to Shopify.
BigCommerce and custom platforms each have their own structural quirks. We start every migration with a technical audit of the source platform, so there are no surprises once the work is underway.
Not sure whether Shopify is the right destination? The Magento vs. Shopify comparison covers the platform decision in detail.
What's included in a Shopify migration
Every Eltrino migration engagement covers the following as standard.
Data migration. Products, variants, images, categories, customer records, and order history — transferred to Shopify with field mapping validated against your Shopify configuration before anything goes live.
SEO migration. Full redirect mapping from old URLs to new. Metadata review and transfer. Canonical tags, sitemap generation, structured data setup. This is not an afterthought — it's a deliverable with its own QA checklist and a post-launch monitoring period.
Custom functionality assessment. Your existing platform's custom features — loyalty programs, configurators, custom checkout logic, specific B2B rules — are reviewed and mapped to Shopify's capabilities: native features, app ecosystem, or custom Shopify app development. You get a clear picture of what carries across, what gets rebuilt, and what changes before any development starts.
Shopify theme development. Your Magento theme doesn't port to Shopify — a new theme is built for the new platform. This can be a heavily customized Shopify 2.0 theme or a fully custom theme, depending on your design requirements and budget. Either way, it's built to match your brand and perform well on Core Web Vitals.
Integration setup. If your store connects to a WMS, ERP, or CRM, those integrations are assessed and rebuilt for Shopify's API. We've built integrations against SAP, Microsoft Dynamics, NetSuite, and Salesforce, among others.
UAT and go-live support. Full user acceptance testing before launch, coordinated cutover with managed DNS propagation, and a two-week hypercare period after go-live.
Post-migration support. We don't treat go-live as the end of the project. Ongoing Shopify development and support on retainer is available — and most migration clients choose to continue working with us after launch.
More about our Shopify development services
| Standard migration — Magento 1 / WooCommerce, B2C | Complex migration — Magento 2 + ERP, custom logic | |
|---|---|---|
| Data migration | ✅ Full transfer — standard field mapping, automated bulk transfer with QA pass | ✅ Full transfer — custom attribute mapping, multiple staged passes, delta migration before go-live |
| SEO migration | ✅ Full coverage — up to ~500 URLs mapped; metadata reviewed and transferred | ✅ Full coverage — 1,000+ URLs; filtered navigation, faceted search, multi-language if applicable |
| Custom functionality | ✅ Assessment included — most features covered by Shopify's native capabilities or app ecosystem | ✅ Assessment + rebuild — custom Shopify app development for functionality with no off-the-shelf equivalent |
| Theme development | ✅ Customised Shopify 2.0 theme — branded and configured, adapted from existing visual identity | ✅ Custom theme or deep customisation — full custom build where design complexity requires it |
| Third-party integrations | ✅ Standard integrations — payment, shipping, and marketing tools via Shopify's app ecosystem | ✅ Custom integration rebuild — ERP/WMS integrations (SAP, Dynamics, NetSuite, Odoo) rebuilt for Shopify's API |
| Shopify plan guidance | ✅ Included in discovery — standard Shopify plans assessed; Plus recommended where justified | ✅ Included in discovery — Shopify Plus typically required; Checkout Extensibility and B2B features assessed |
| Post-launch support | ✅ 2-week hypercare — elevated monitoring, fast issue response, ranking check at day 7 and day 14 | ✅ 2-week hypercare + extended cover — extended monitoring window; retainer-based ongoing development available |
| Multi-store / multi-market | ➖ Not applicable | ✅ Shopify Markets or Shopify Plus expansion stores — architecture assessed in discovery; Shopify Plus required |
| Typical timeline | 8–12 weeks | 4–6 months |
How Shopify migration process works
1. Discovery and technical audit
We audit your current platform before anything moves. What version are you on, which custom modules are active, what integrations are running, and what your URL and SEO baseline looks like. The output is a migration scope document with a timeline, deliverables, and a clear view of complexity.
2. Shopify environment setup
While the audit is underway, the Shopify environment is configured: plan selection, domain setup, app stack, and initial store settings. App decisions made here affect data structure, so they happen early.
3. Staged data migration
Migration happens in stages, not in one transfer. The first pass moves product, customer, and order data to a staging environment and surfaces any mapping issues. A final delta migration runs close to go-live to capture changes made after the initial transfer.
4. Custom functionality development
Custom features are rebuilt in Shopify via the app ecosystem, custom Shopify apps, or simplified equivalents. It goes in parallel with data migration. Features are prioritized by go-live necessity; post-launch phasing is planned upfront.
5. Theme development
The Shopify theme is built in parallel. Design can be based on an existing brand identity or developed as part of the migration project.
6. SEO migration
All 301 redirects are mapped, reviewed, and tested before launch. Metadata is migrated and updated. Sitemap is generated and submitted to Google Search Console.
7. UAT, go-live, and hypercare
Full testing of the purchase journey, integrations, and edge cases. Coordinated go-live with elevated monitoring. Traffic and ranking check at day 7 and day 14.
How long does a Shopify migration take?
A straightforward B2C store migrating from Magento 1 or WooCommerce — standard catalog, no heavy custom modules, few integrations — can go live in 8 to 12 weeks.
A Magento 2 store with significant custom functionality, active ERP integrations, or complex checkout logic should be scoped at 4 to 6 months. The additional time goes into the custom development, integration rebuild, and the parallel UAT cycles needed before go-live.
Multi-store and multi-market migrations sit at the top end of the complexity range. The architecture decision alone — Shopify Markets vs. Shopify Plus expansion stores — needs to be resolved in discovery before any migration work begins, and the redirect mapping and SEO work multiplies across every market domain. Budget 5–7 months for a multi-country migration from a Magento multi-store setup.
The single biggest variable is how much custom code you have and how much of it needs to exist in Shopify. The discovery audit surfaces this in week one.
| Store type | Estimated timeline | Main complexity driver |
|---|---|---|
| Magento 1, standard B2C | 8–12 weeks | Data migration + theme build |
| Magento 2, moderate customization | 3–4 months | Custom modules + redirect mapping |
| Magento 2, heavy custom + ERP integration | 4–6 months | Integration rebuild + checkout logic |
| WooCommerce, standard | 6–10 weeks | Data mapping + theme |
| Multi-store / multi-market (any source platform) | 5–7 months | Architecture decision + per-market SEO + Shopify Plus setup |
Case study: Magento 1 to Shopify for a luxury jewellery brand
A US luxury jewellery brand had been running on Magento 1 since its early days of eCommerce. When Magento 1 reached end-of-life, the team evaluated two paths: migrate to Magento 2, or move to Shopify. Given that the store was primarily B2C with a well-structured catalog and no complex backend logic, Shopify was the right answer — and the team wanted a platform their non-technical staff could manage more independently.
What we delivered: Full re-platforming from Magento 1 to Shopify, including complete data migration (products, customer records, order history), a custom Shopify theme built to reflect the brand's premium positioning, and a go-live executed without significant downtime.
The new platform gave the store management team a more accessible back-office. It also resolved a real operational risk: running Magento 1 after its official end-of-life meant owning the entire security posture without the safety net of official patches. That's a liability for any brand that holds customer payment and account data.
Multi-store and multi-market migrations
Migrating a Magento multi-store setup to Shopify involves a decision that has to happen before any data moves: which Shopify architecture are you actually migrating to?
Magento's multi-store model runs one installation with multiple websites and store views — shared catalog and backend, different frontends per market, with region-specific pricing, languages, tax rules, and sometimes entirely different product visibility per country. The Shopify equivalent is not a straight mapping.
Shopify Markets consolidates everything into one store with built-in support for multiple currencies, languages, domains, and localized pricing. It's the right fit when the business logic is genuinely the same across markets — one catalog, one checkout flow, one admin — and the differences are primarily language and currency. One design, multiple countries: this is where Shopify Markets works well. It requires Shopify's standard plan or above, and localization is managed through Shopify's native tooling.
Shopify Plus expansion stores are separate storefronts under one Plus account (up to 9 included in the base contract). The right choice when markets have meaningfully different catalogs, fulfillment models, or business rules that don't fit inside Shopify Markets' constraints — for example, a market that carries a different product range, uses different pricing logic entirely, or has compliance requirements that need to be isolated at the store level.
Getting this decision wrong is expensive. Building out a Shopify Markets setup and then discovering it can't accommodate a market-specific requirement means rebuilding. This is why the architecture decision is the first output of the discovery phase for any multi-store migration — before theme work, before data migration, before anything else.
The SEO scope also multiplies with each market: separate domain redirect maps, localized metadata, hreflang configuration, and a go-live sequence that may need to be staggered across markets rather than launched simultaneously.
Shopify Plus is required for multi-store migrations in almost all cases. If you're currently running a Magento multi-store setup and evaluating migration, the place to start is a conversation about your market-specific requirements — not a quote.
FAQ
We migrate from Magento 1, Magento 2 / Adobe Commerce, WooCommerce, BigCommerce, PrestaShop, and custom-built platforms. Magento migrations are our strongest area of expertise given our background as ex-Magento core developers, but the technical process applies across platforms.
They can — if the SEO work is done properly before go-live. Every URL that changes needs a 301 redirect in place. Metadata, canonical tags, and structured data need to be reviewed and carried across. We treat this as a first-class deliverable, not a final checklist. Post-migration, rankings typically recover within 3–6 months when the redirect mapping is complete and accurate.
Yes. The migration process is the same; plan selection is part of the discovery phase. Shopify Plus is typically right for merchants with higher GMV, advanced B2B requirements, multi-store needs, or requirements for Checkout Extensibility customization.
They don't port directly to Shopify. Each custom module is assessed during discovery: does a Shopify app exist that covers the functionality, can it be rebuilt as a custom Shopify app, or can it be simplified? You get a clear view of this in the migration scope document before any development starts.
Yes — theme development is included in every migration engagement. The scope ranges from a heavily customized Shopify 2.0 theme to a fully custom theme, depending on your requirements.
Yes, but the first step is an architecture decision, not a data migration. Magento's multi-store model doesn't map directly to Shopify — you need to choose between Shopify Markets (one store, multiple countries and currencies) or Shopify Plus expansion stores (separate storefronts per market under one account). The right answer depends on how different your markets are from each other: same catalog and logic with localization differences points to Shopify Markets; meaningfully different catalogs or business rules per market points to expansion stores. Shopify Plus is required in either case. We resolve this in the discovery phase before any migration work begins.
The migration engagement includes a two-week hypercare period after go-live with elevated monitoring and fast response. Ongoing Shopify development and maintenance on retainer is available — most migration clients choose to continue the working relationship post-launch.
