Choosing between Magento and Shopify may be quite a tough task. You wonder why? Before comparing shopping carts you need to make a list of your business inquiries as both these eCommerce platforms have fundamental differences and it takes time to determine which of them can work best for you. Comparing Magento and Shopify is similar to making a choice between complicated freedom and limited simplicity.
It’s a well known fact that Magento is an open source platform, so any Magento web developer can contribute to its modification or development. Due to this a lot of digital agencies focused on developing extensions for Magento to meet different needs of demanding customers. Unlike Magento, Shopify is a commercial edition software, which is why it comes with a limited number of extensions to choose from.
Magento is available in two versions: Community Edition which is free both for download and further usage (you have to take care of hosting though) and a paid Enterprise Edition (Magento can offer its own hosting facilities). On the other hand Shopify is a hosted platform offering cost-effective pricing for startups and small businesses.
Now let’s take a more detailed look at what potential customers can get from Magento and Shopify and pros and cons of each platform.
||Large Enterprises and Medium Business
||Small Business and Medium Business
Installation & Ease of Use
||It takes about 10 minutes to install a base version of Magento or a few
hours to run a store.
||Significantly easier to setup and use as compared to Magento.
||Magento developers community with up to 130.000 members is considered
to be one of the biggest developers community in the world, which makes
it easy to find answers to any questions you may come up with. Magento
supports multiple languages and currencies. Although Magento official support
is only available to expensive Enterprise Edition stores, you certainly
will not feel left out if you choose a free Community Edition with all
the enthusiastic web developers who enjoy to help.
||Shopify has official 24/7 technical support but it isn’t multilingual.
||Encourages extensive customization to meet specific business goals. Magento
is definitely more complex due to the great variety of its features.
||With Shopify it is much simpler to implement customizations via the Admin
panel, however, the choice of customization options is limited to standard
||Up to 1500+ free/paid and fully customizable Magento themes and more are
created each day. Magento CE, 1.9 and later versions handle responsiveness
||Shopify is famous for well designed and responsive themes but as it is
a hosted and proprietary solution, it’s impossible to implement some custom
||Magento is a perfect choice for product editing and is capable of handling
heavy loaded databases gracefully.
||Shopify has a lot of limits and lacks flexibility needed for implementation
of custom solutions.
||More than 15.000 Magento plugins and extensions.
||Over 100 apps and add-ons are available.
||Allows creating and calculating discount codes.
||Unavailable in starter plan.
Search Engine Optimization (SEO)
||Magento SEO solution set is a lot more powerful than ones offered by other
popular eCommerce platforms, including Shopify.
||Shopify provides easy-handling SEO techniques.
||Christian Louboutin, Vizio, Rosetta Stone, Easton, Nike, Olympus, Gant,
Ford Accessories, Sisley Paris, Eastwood, TractorTool, Webprint, Mothercare,
||Los Angeles Lakers, Wikipedia, Johnny Cupcakes, Citizen, Tesla
- Startup. From idea to success - round table by Residence of Startups
- Gartner Names Magento (Adobe company) as a Magic Quadrant Leader
- Green eCommerce (How to improve eCommerce sustainability)
- Do you really need an optimized checkout page
- eCommerce is no longer about buying products it's about the customer experience