Eastwood
Since 2011, we’ve supported Eastwood with end-to-end Magento development, performance optimization, and ERP integrations—building a fast, scalable B2B & B2C platform backed by long-term technical expertise.
Apr 2011 - currently
Eastwood, a trusted name in automotive restoration, has partnered with us since 2011 to evolve its Magento platform. From ERP integrations to custom B2B and B2C features, performance optimization, and ongoing support—we’ve built a scalable, high-performing eCommerce solution tailored to their growth.
About the project
The Eastwood Company is a leading American brand known for providing high-quality tools, equipment, and supplies for automotive repair, restoration, and customization. With a diverse catalog (36К SKUs) and customer base, Eastwood operates in both B2C and B2B spaces—serving everyday enthusiasts as well as professionals and businesses.
Our collaboration began in April 2011 and has evolved into a deep, long-term partnership covering every aspect of Magento development, platform maintenance, performance optimization, and custom feature implementation.
Long-Term Collaboration
Over more than a decade, we've served as Eastwood’s dedicated technical partner, ensuring their platform stays stable, secure, and competitive. Our work includes:
⚙️ Continuous support and maintenance
🔁 Magento upgrades and security patching
🖥️ Ongoing development of B2B and B2C features
🚀 Performance optimization
🎯 UX/UI enhancements for mobile and desktop
Our goal has always been to keep Eastwood's eCommerce operations adaptable, user-friendly, and future-ready.
Custom Development and Integrations
We’ve implemented and maintained a wide array of features and integrations that serve both their internal systems and customer-facing experience:
🔄 ERP integration and full migration from a legacy system to Microsoft Dynamics AX (Axapta)
🔍 SLI Search integration for advanced product discoverability
⭐ Bazaarvoice integration for product reviews and UGC
🔗 Development of custom APIs, including tools like the Paint Mix System
🔄 Integration of tracking systems and SyncSpider (Zapier-like automation platform)
📦 Custom shipping and fulfillment logic
🛠️ Extensive backend automation to support logistics and customer service
We also support both standard and custom B2B functionality—such as bulk pricing, customer group rules, and integrations that streamline business workflows.
Automotive Custom Features
OEM Paint Select Feature
To help automotive enthusiasts and professionals easily find the right paint match, we developed a custom OEM Paint Selector for Eastwood. This selector connects directly to their OEM Select paint line that can mix matched automotive paint. With the ability to match over 75,000 OEM colors, Eastwood’s system allows customers to order extremely precise paint matches for nearly any make, model, and year—whether restoring a classic or touching up a modern vehicle.
How does it work?
Through the OEM Selector tool on the site:
- Users select their vehicle’s make, model, year, and OEM paint code
- Matching Eastwood paint products are shown automatically
- If a paint isn’t listed, Eastwood offers a custom mixing option to produce it on demand
This feature is fully integrated into Eastwood’s Magento platform, combining smart product discovery with backend fulfillment logic, and serves as a standout B2C customization that enhances user experience.
Custom Delivery Conditions
Eastwood offers an extensive catalog of automotive tools and equipment—including items that vary widely in size, weight, and shipping requirements. To address this, we developed a Custom Delivery Conditions feature tailored for their Magento store.
Key capabilities include:
- Displaying item-specific delivery requirements (e.g., freight truck, oversized items, liftgate service) directly on the product page
- Real-time delivery cost calculation based on the product’s shipping profile and the customer’s location
- An option for customers to exclude certain services—for example, if a customer has their own loading dock or forklift, they can deselect liftgate service and reduce the delivery cost accordingly
Hazardous Product Shipping Logic
Some automotive products sold by Eastwood are classified as hazardous materials—such as paints, chemicals, and flammable substances—which come with strict shipping restrictions. To handle these complexities, we developed a custom Hazardous Product Shipping Logic feature that ensures compliance while streamlining order processing.
Key capabilities include:
- Dynamically applying shipping method restrictions, such as prohibiting air delivery or international shipment for flammable goods
- Adjusting available shipping options and rates based on the specific contents of the order
- Enforcing state-specific restrictions, where certain hazardous ingredients may be banned or limited (e.g., California’s Prop 65 compliance or VOC limits in select regions)
This logic ensures that hazardous materials are shipped legally and safely, while minimizing delays and manual intervention. It also helps customers understand why certain shipping options may be unavailable based on their location and selected products.
Performance Optimization
To maintain stability and speed during high traffic and promotions, we continuously invest in performance:
🧪 Regular load testing
⚙️ Caching and infrastructure optimization with Varnish, Redis, and Solr
📉 JavaScript optimization and script-level analysis
🔍 Ongoing review of third-party services to reduce performance impact
This ensures Eastwood’s storefront remains high-performing and resilient, even under stress.
UX and Mobile Enhancements
We’ve modernized Eastwood’s frontend for a seamless shopping experience across devices:
💻 Responsive web design
📱 Mobile-friendly layouts, touch-optimized elements, and improved visual hierarchy
📦 Smart checkout enhancements
🧩 Custom dropdowns, bundled product flows, and “Skip” actions for guided selling, etc
Such updates enhance conversion rates, user satisfaction, and ease of use across B2B and B2C user journeys.
Summary
Since 2011, we’ve helped Eastwood grow from a solid Magento store into a high-performing, enterprise-grade eCommerce platform supporting both B2C and B2B operations.
From ERP migration and third-party integrations to load testing, performance tuning, and mobile UX, our team remains fully embedded in Eastwood’s long-term digital success. We continue to evolve the platform, so it’s not just up and running but also thriving in a competitive automotive market.
💡 One of the most significant advantages of our long-term cooperation is the efficiency and continuity it brings. Because we know the project inside and out—from infrastructure to business logic—our development cycles are faster, onboarding is nonexistent, and the risk of miscommunication is minimized. This deep familiarity helps significantly reduce development costs, ensures faster turnaround times, and enables us to identify and solve issues before they become blockers.
Together with Eastwood, we’ve built not just a powerful platform—but a sustainable, cost-efficient, and scalable digital foundation for continued growth.