Magento Community doesn’t have these powerful tools in its out-of-the-box functionality, but one can hardly call it a problem, as you can easily upgrade your store by the means of third party modules developed for the Magento eCommerce platform.

Nevertheless, Magento Enterprise provides its customers with exclusive features, such as Automated Email Marketing Reminder, which automatically sends out email reminders to customers with abandoned shopping carts and wish lists in accordance with customized range of different trigger conditions, such as time since a cart or wish list was abandoned, total cart value or specific items in a cart. Another practical marketing strategy is development of advertising newsletter campaign with its effectiveness depending on flexibility of available email marketing add-ons. To upgrade your business with other useful email marketing tools you need to download additive modules. If you’re looking for email marketing extensions for Magento on Magento Connect, you can find about 145 free and 123 paid plugins (with the price ranging from $1- to $4.200), but which Magento email marketing extension will be the asset for your web store?

Lets start from comparing existing free solutions.

Free magento ecommerce email marketing extensions

MageMonkey by Ebizmarts

MageMonkey is an official MailChimp email marketing system integration for Magento.

It provides support for:

The system also allows sending additional Customer data to MailChimp as Merge fields Supports WebHooks to keep subscriptions in sync in both, Magento and MailChimp. For example, when customers unsubscribe on Mailchimp’s site they are automatically unsubscribed from the Magento’s email list as well. It also allows to force subscription on both Register and Checkout.


Listrak Retail Solutions

Email marketing is one of digital marketing directions of Listark platform. Listrak extension can empower email marketing for Magento store. This convenient widget system offers wide range of different useful solutions but in email marketing aspect you have to pay attention to:


Dotmailer is Magento’s first and only Platinum Technology Partner for email and multichannel marketing. It’s one of the most feature-rich email marketing tools for Magento with user-friendly interface.

Magento Email Marketing Pack by AheadWorks

Purchasing all 3 modules (Follow Up Email, Market Segmentation Suite, Advanced Newsletter) you can save up to $160 and upgrade your web store with great email marketing functionality.

Follow Up Email by AheadWorks

With this module you can follow up your customers via automated emails that attract their attention or remind about abandoned purchase and return them to your store.

This extension allows customizing different rules of email triggering:

** Customer birthday ** Customer submitted a review ** Abandoned cart ** Customer newsletter subscription ** Customer placed a new order ** Customer added product to wishlist

It’s easy to create relevant proposals for the audience with segmentation function.

According to your business requirements you can set up special rules for defined customer group, certain SKUs or sales amounts.

Multi-step email marketing rules can be applied when setting email chains and determining the email sequence in order to reach your goals faster.

You can suggest related items, cross-sell, related or upsell from web store and insert them in special emails for target audience. It enables you to make right offers to your customers. This approach is doomed for success as such emails activate customer needs.

The ability to track results provides purchase behavior overview. For example, you can add discount code to your email and track those coupons which have been applied.

Also, you can analyze statistics of links with abandoned cart recovery via integration of Google Analytics tracking code.

Tracking all your email campaigns you can direct your marketing efforts into the right stream.

** Magento CE v1.4.x Magento CE 2 ** Price from $199 ** Free support and updates for 3 months

** Magento EE v1.8 Magento EE 2 ** Price from $1.189 ** Free support and updates for 6 months

Market Segmentation Suite by AheadWorks

Advanced Newsletter by AheadWorks

If you want to use up-to-date email marketing strategies and exploit the potential of well-planned email campaigns to the fullest, take a look at the Email Marketing extensions by Amasty. The modules offer a rich list of features, developed to enhance native Magento functionality and help you to build fruitful relationships with your customers. Only for Eltrino Blog readers - fill out the contact us form with the Subject: “Amasty Email Marketing extensions” and get 10% discount for Amasty email marketing modules.

Follow Up Email by Amasty

The module allows generating and sending triggered emails of various types. You can provide customers with tempting offers based on their:

This extension allows sending discount coupons, birthday greetings, review reminders and multiple notifications based on customer activities like email subscription or customer group change.

It’s possible to create Flexible rules based on product SKU, cart subtotal, number of orders, customer group and other aspects and customize email templates according to your needs.

Apart from that, together with the follow-up tool admin users get the opportunity to track email statistics and thoroughly segment customers for highly targeted email campaigns.

Advanced options:

Customer Segmentation:

You also get the possibility to accurately segment registered customers according to different criteria like: email, gender, the number of days from the last visit etc. A variety of complex rules with condition combinations can be created to segment your clients.

When the rule is applied you get the list with customers (their emails and names) meeting your rule conditions. Voilà! Now you can use the list for your email campaigns.

Abandoned Cart Email by Amasty

The module allows sending mass cart reminders to motivate customers to return to your store and recover abandoned carts. You can easily customize email templates and attach discount coupons to win back clients and increase conversions.

To adjust emails dispatch to your specific needs you can create an unlimited number of flexible rules. Specify the number of emails that should be sent for each rule depending on the products in the cart. Thus, you can send 2 emails for cheap products and 4 or 5 emails for pricy items.

Advanced options:

###Smart Review Reminder by Amasty###

The module enables admin users to send targeted emails with special offers to motivate customers to share their experience in product reviews. By enriching your pages with customer feedback you’ll make your store much more reliable for your potential clients and increase your sales. Due to flexible conditions based on store view, order status, customer group, order subtotal and product category you can send multiple emails tailored to any specific requirements.

The Smart Review Reminder options:

Follow Up Email by Mirasvit

This email marketing tool provides autoresponders emails in different cases:

You can create unlimited number of email chains for each trigger.

You can pick any event to launch trigger email among 20+ ready solutions. With Follow Up Email you can:

Advanced Newsletter by Mirasvit

The choice of the best Magento email marketing extension for your web store depends on your business needs and compatibility abilities of your existent extensions. As a rule, synergic effect appears when combining modules developed by one provider.