Discover the essential factors influencing Magento development costs in our comprehensive guide. Understanding the key elements that impact the price of building a successful online store is crucial. Join us as we explore customization, extensions, hosting, and maintenance considerations, empowering you to make informed decisions while planning and budgeting your Magento development project effectively. Uncover the secrets to optimizing costs and creating a thriving eCommerce venture with Magento.

Understanding the True Cost of a Magento / Adobe Commerce Website

If you consider Magento / Adobe Commerce as a new platform for your eCommerce business or you are already running a web store on Magento but thinking about Magento upgrade, redesign, or migration to an alternative frontend solution (Hyva, VueStorefront, etc.), it’s essential to understand the true up-to-date cost of a Magento website. Several factors influence the cost implications, including website complexity (features, third-party integrations, modules), design, development and customization, and hosting and infrastructure. Despite the development itself, you also need to take into account the cost of maintenance and support.

It’s impossible to give a quick, fair answer to the question, “How much does a Magento / Adobe Commerce website cost?” But due to our 12 years of experience with Magento we can explain what factors you need to consider and what approximate price range to expect. Let’s explore these factors and insights into estimating the total cost of ownership.

Key Factors Affecting Magento / Adobe Commerce Website Costs

Website Complexity

The complexity of the website can impact the cost of building a Magento store. For example, a web store with a large number of products, custom requirements, and integrations will increase the cost of development and customization. According to Magestore, the cost of developing a Magento website can range from $10,000 to $500,000, depending on the complexity of the project. From our experience, the typical range is from $20,000 to $250,000. For super complex projects - the sky is the limit. As a hourly rate varies significantly depending on agency type, developers level, and country so it’s hard to compare but the simple web store development on Magento takes 300-640 hours.

What is included in the development of a simple Magento store:

  1. Planning and Preparation: 20-40 hours, depending on the complexity of the project and the level of detail in the requirements.
  2. Theme installation and minor customization (Frontend Development): 80-240 hours for installation and setup of a ready theme or minor changes for the default Luma theme or Hyva (minor changes: changing colors, fonts, brand identity, minor layout adjustment, shapes, shadows, icons, etc.) coding the user interface, and ensuring compatibility.
  3. Backend Development: Setting up the Magento environment, configuring features, and integrating extensions may require around 80-160 hours.
  4. Payment/ Shipping methods setup: ~40 hours
  5. Product and Content fulfillment: Adding products, images, and content can vary significantly based on the number and complexity of the data, ranging from 20-80 hours.
  6. Testing and Quality Assurance: 40-80 hours.
  7. Deployment and Launch: Deploying the store and setting up the production environment can typically take 20-40 hours.

What does increase the complexity of the project:

  • Integration with third-party systems (CRM, ERP, PIM, reviews systems, some payment systems, marketing and analytics systems, etc)

  • Custom theme development based on provided designs

  • Custom business logic that differs from the default

  • Catalog size and variety of product types (configurable, bundled products with multiple options)


Choosing between custom design and ready-made themes for a Magento website depends on the business’s needs and budget. Custom design costs more but brings uniqueness and more customization capabilities, while ready-made themes are less expensive and quicker to implement.

Developing an appealing website that caters to the customers’ preferences is equally important to feature development. It takes about 2-8 weeks for UX and UI designers to design a layout that suits your business requirements and meets customer expectations.

Development and Customization

The biggest expenses in website creation are the costs of development and customization. This includes both frontend and backend development. Often, a high degree of customization is needed, which can result in extra expenses such as custom extensions, integrations, and functionalities.

Magento Theme Development (frontend development)

The cost of custom theme development can vary greatly and depends on several factors:

  • frontend technology stack (Magento Luma theme, Hyva theme, Vuestorfront theme)

  • design complexity (how does custom design differ from the default theme that was used as a base)

  • Page Builder functionality (there are multiple page builders available for Magento stores, but all of them increase the complexity of development)

  • custom functionality (custom frontend features that require backend changes. For example, you need to display notifications or prompts to inform customers about loyalty program updates.)

Magento Backend development:

Backend tasks for a Magento store involve managing the server-side, including configuring and maintaining functionality and data.

Here are some common backend tasks involved in Magento store development:

  • Magento Installation and Configuration: Setting up the Magento platform on a server, configuring database connections, and ensuring the correct installation of the software.
  • Store Configuration: Configuring various store settings, including general store information, payment methods, shipping options, tax settings, currencies, and other global store configurations.
  • Module Installation, set up, and configuration: Installation of extensions to extend the functionality of the Magento store, such as payment gateways, shipping providers, analytics tools, and marketing extensions.
  • Implementing custom functionality by creating custom modules, extensions, or customizing existing modules to meet specific business requirements.
  • Database Management: Managing and maintaining the Magento database, including data backups, database optimization, and troubleshooting database-related issues.
  • Performance Optimization: Analyzing and optimizing the performance of the Magento store by implementing techniques such as caching, indexing, code optimization, and server configuration optimization.
  • Security and Permissions: Implementing security measures to protect the Magento store from vulnerabilities, setting up user roles and permissions, and securing sensitive data.
  • Integrations: Integrating the Magento store with external systems, such as ERP systems, CRM platforms, or third-party services, using APIs (Application Programming Interfaces).
  • Bug Fixing and Troubleshooting: Identifying and resolving issues or bugs that may arise during the development process or after the store’s launch, ensuring smooth operation and functionality.
  • Upgrades and Maintenance: Applying Magento platform updates, security patches, and module updates to ensure the store remains secure, stable, and up to date with the latest features and bug fixes.

The hourly rate for Magento development can range from $15 to $275 per hour. This price range is determined by factors such as location, the developer’s skill level, and the type of agency involved.

Country Magento Development Hourly Rate
Australia $120-275
The USA, Canada $100-275
UK $55-130
Netherlands, Belgium, Germany, France, Italy, Spain, Estonia $55-100
Mexico, Brazil, Colombia, Peru, Chile, Argentina $30-55
Ukraine, Poland, Romania, Slovakia, Bulgaria $35-70
India, Philippines, Pakistan, Vietnam, Indonesia, Malaysia $15-40

Hosting and Infrastructure

Reliable hosting and infrastructure are essential for a Magento website. The cost considerations related to choosing the appropriate hosting provider and server setup can vary depending on the business’ needs. According to Amasty, the cost of Magento Open Source hosting can range from $10 to $850 per month, depending on the hosting provider and server setup.

Adobe Commerce (Magento Enterprise) $500 to 6,500 per year.

Hosting a Magento on-premise environment requires a dedicated server or cloud infrastructure. The cost of hosting can vary depending on factors such as server specifications, storage capacity, bandwidth, and the hosting provider. On-premise hosting can range from a few hundred dollars per month to several thousand dollars per month, depending on the requirements and scale of the store. Also it can require infrastructure costs: server hardware, network equipment, security measures, and ongoing maintenance. These costs can vary significantly based on the complexity and scale of the infrastructure required.

Configuring servers properly for Magento is crucial since this can enhance their performance, stability and scalability while reducing costs.

We have good experience with DigitalOcean, which is suitable for projects of all sizes and complexity, from enterprise level to a simple project that can be deployed with a free Magento 2 Open Source One-Click App on the DigitalOcean droplet in 25 minutes.

Certain hosting services offer infrastructure and software that are tailored and pre-configured specifically for Magento. An excellent example of a reliable platform is Hypernode. We have several clients who use it, and they are all highly satisfied with its performance and functionality. Hypernode hosting pricing start from €155 per month.

Understanding Magento / Adobe Commerce Pricing Models

Magento pricing models include Magento Open Source, Magento Commerce (Adobe Commerce) and Magento Commerce Cloud (Adobe Commerce Cloud). Magento Open Source is free, but it will require costs for hosting, modules, development, store maintenance and support. Magento Commerce (Adobe Commerce) and Magento Commerce Cloud (Adobe Commerce Cloud) have licensing fees and additional costs but also added value and capabilities provided by the Adobe ecosystem. The cost of Magento Commerce can range from $22,000 to $190,000 per year, depending on the edition and the number of orders.

Average Gross Sales Revenue Adobe Commerce pricing Adobe Commerce Cloud pricing
Less than $1 million $22,000 per year $40,000 per year
$1 million - $5 million $32,000 per year $55,000 per year
$5 million - $10 million $49,000 per year $80,000 per year
$10 million - $25 million $75,000 per year $120,000 per year
$25 million - $50 million $125,000 per year $190,000 per year
$50 million+ Custom pricing Custom pricing

Note! The pricing for Adobe Commerce and Adobe Commerce Cloud varies based on specific requirements and is subject to negotiation. Please, contact Adobe for detailed and up-to-date pricing information.

Magento Support and Maintenance

Continuous support and maintenance are crucial for the smooth operation of a web store. Website downtime, unpredictable errors, and hacker attacks can occur at anytime, regardless of the chosen eCommerce platform. Regular updates are necessary for most software and extensions. Magento releases regular updates containing updated system requirements and enhanced functionality to meet these standards. Updating Magento versions and installing security patches significantly reduce the risk of hacker attacks and data breaches.

If you choose Magento Open Source, support and maintenance are on you.

But despite Magento Commerce and Magento Commerce Cloud editions provide ticket-based remote support for technical issues, their response time and included scope may, and prices could be better. As a result, businesses often require an in-house or outsourcing Magento development team to handle issues such as version upgrades, security patches, third-party extensions, integrations, and custom logic for immediate support.

When considering outsourcing support and maintenance services, it’s important to understand the associated costs. The following breakdown provides an example of Magento pricing for outsourcing support and maintenance services, based on an hourly rate of a Magento specialist starting at $60:

Service Magento Open Source Magento Commerce and Magento Commerce Cloud
Website monitoring and audit $4,500/year $5,500/year
Magento update and security patches $1,000+/year $1,000+/year
Extensions update $500+/year $500+/year
Migration and replatforming $8,000+ $15,000+
Magento performance optimization $1,500+/year $1,500+/year
New features development $4,000+/year $6,500+/year
Urgent support for Magento $1,750+/year $1,750+/year
Bug fixing $1,000+/year $1,000+/year
Total Magento cost for support and maintenance services $22,250+/year $32,750+/year

These figures are provided as an example and are subject to change. Actual pricing may vary based on specific requirements and the rates of the outsourcing provider.

Custom Design vs. Ready-Made Themes

The choice between custom design and ready-made themes for a Magento website depends on the business’s needs and budget. Custom design cost more but offers more uniqueness and customization capabilities, while ready-made themes are less expensive, quicker to implement but have multiple disadvantages: as a rule it’s poorly coded and the tricky thing is that you will find out all its pitfalls only after installation and beginning of set up, break down easily with Magento version upgrade, uncustomizable.

Additional Costs for Integrating Third-Party Extensions or Plugins

Yes, there can be additional costs for integrating third-party extensions or plugins, depending on the type and number of integrations needed. The cost can vary depending on the complexity of the integration and the development team’s hourly rate. The average price of extensions can range from $50 to $500 per extension, depending on the functionality and complexity.


When it comes to estimating the cost of a Magento / Adobe Commerce website, businesses should consider various factors such as design, development, hosting, maintenance, and third-party integrations. It is important to work with experienced professionals who can identify the specific needs of the business and provide customized solutions that align with their budget and goals. By investing in a well-planned and properly executed website, businesses can enhance their online presence, attract more customers, and ultimately increase their revenue.


Q1: How much does it cost to build a Magento website?

The cost of building a Magento website can range from $10,000 to $500,000, depending on several factors, such as the complexity of the website, design and theme selection, development and customization, and hosting and infrastructure.

Q2: What are the factors that determine the cost of a Magento website?

Several factors can influence the cost of a Magento website, including website complexity, design and theme selection, development and customization, hosting and infrastructure, and the number and types of integrations.

Q3: Are there any recurring expenses for a Magento website?

Yes, there are recurring expenses for a Magento website, such as license, hosting, security, and ongoing maintenance and support.

Q4: How does the complexity of the website affect the cost?

Magento is super flexible and customizable so it’s possible to implement any business logic and any feature you need but the more complicated requirements, the more time it will take for implementation. For example, a web store with a large number of products, custom features, and multiple integrations with third-party systems can increase the cost of development from hundreds of hours to thousands. There are a lot of solutions for common features and ready integrations but if you want to implement something unique and complex, it will require more time.

Q5: Can I get a cost estimate for my specific Magento website project?

If you want a cost calculation for your Magento website project, it’s best to consult with a development team. Don’t underestimate the importance of the discovery stage, especially for complex projects. Discovery helps determine the direction of your overall project. This includes gathering information, identifying the project’s scope, and creating an action plan with KPIs to ensure that your goals are met. The deliverable will typically include an action plan and pricing details. Also, a deep Magento code audit is necessary for an accurate estimate for complex projects. It may seem as useless additional costs but from our experiance starting the project with these steps and a clear destination in mind save time and money in the long run.

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